contrib: Allow cmake make invocation to communicate with the jobserver

Since make can't ensure $(CMAKEBUILD) will invoke $(MAKE) itself, the sub-make process wasn't able to communicate with the jobserver, causing jobs to run with a single job instead of however much are available.

contrib/src/aom/rules.mak

@@ -83,7 +83,7 @@ endif
 	rm -rf $(PREFIX)/include/aom
 	cd $< && rm -rf aom_build && mkdir -p aom_build
 	cd $</aom_build && LDFLAGS="$(AOM_LDFLAGS)" $(HOSTVARS) $(CMAKE) ../ $(AOM_CONF)
-	+cd $< && $(CMAKEBUILD) aom_build
+	+$(CMAKEBUILD) $</aom_build
 	$(call pkg_static,"aom_build/aom.pc")
-	+cd $</aom_build && $(CMAKEBUILD) . --target install
+	+$(CMAKEBUILD) $</aom_build --target install
 	touch $@