Chrome 2.1.0 plugin / won't play MIME type application/x-vlc

PROBLEM DESCRIPTION

I have VLC 2.1.2 32bit "full install" in Windows 7. In Firefox 26.0 clicking a URL link[1] gets redirected to VLC client correctly. The video starts okay in separate VLC window.

But in Chrome, the same link does not start playing but brings up "save as" dialog to download the file.

FURTHER INFO

The chrome://plugins display version 2.1.0 for VLC. It is enabled. The plugin's MIME types relevant here, include:

application/x-vlc-plugin	VLC plug-in	
application/x-google-vlc-plugin	Google VLC plug-in	

After debugging the site in question using Firefox Live HTTP Headers extension, reveals the MIME types don't match the one sent by the site.

HTTP/1.1 200 OK
Date: Fri, 31 Jan 2014 20:11:34 GMT
Server: Apache/2.2.14 (Ubuntu)
Content-Disposition: inline; filename=1391199095.vlc
Content-Language: fi-FI
Content-Length: 307
Keep-Alive: timeout=15, max=100
Connection: Keep-Alive
Content-Type: application/x-vlc;charset=UTF-8

POSSIBLE SOLUTION

Perhaps adding application/x-vlc to the supported VLC plugin MIME types during VLC install for Chrome could solve the problem?

Still I don't quite understand why the same link works fine in Firefox...

[1] Can't provide URL here as it's pay-for-service recording site which requires a registered customer.